The Dallas facility lobby needed to function as both a welcoming entry and a sales-driven showcase without feeling like a traditional showroom.

I developed a modular display system that balanced product storytelling with a cohesive interior aesthetic, curating World Art Group artwork alongside branded messaging to highlight key capabilities. A geometric installation made from raw stretcher bars served as a focal point for the flagship canvas product.

I led the project from concept through installation, directing on-site crews to ensure the final environment aligned with the vision. The result is a flexible space that evolves with changing products and sales priorities.