environment:
sensaria
In 2024, I designed and directed the transformation of Sensaria’s Dallas lobby and conference room into a brand- and aesthetic-forward environment. Balancing an older facility with a modern design became the central challenge.
Weighing interior design and wayfinding principles, I developed an intuitive room layout and modular display system that blended product storytelling with a cohesive aesthetic. I identified which products, capabilities, and artwork collections would resonate most with visiting customers based on input from the sales team.
The design incorporated curated artwork from World Art Group’s western-themed collections alongside print samples and branded messaging, creating a visual story around Sensaria’s product and services. To highlight the flagship canvas product and spark creative inspiration, I handcrafted a geometric wall installation using raw stretcher bars.
I led the project from concept through installation, including spatial planning, display design, artwork curation, décor sourcing, and directing installation and labor crews on-site to ensure the final environment matched the intended vision.
before
after
a modular system enables easy, ongoing updates.
process
staging & installation
result