BDNY served as the brand launch for Sensaria, a splashy introduction to the luxury hospitality industry. The booth needed to communicate premium print products while attracting a broad audience of high-end buyers, designers, and hospitality reps.

To represent the brand's unique blend of traditional and contemporary roots, I developed a concept that split the booth into two contrasting hospitality environments: in the front, a bright, welcoming lobby, and in the back, a moody speakeasy–both sides connected by a “hidden” door in the adjoining wall. The design showcased our products as viable architectural elements and created an experiential narrative.

I directed all creative aspects of the project including visual story development with sales and marketing, layout, artwork curation, installation plans, administrative trade show correspondence, and on-site execution with fabrication and labor teams.

The booth became one of the most visited installations at the show, especially due to a sponsored happy hour event, and ultimately helped position Sensaria as a premium partner for hospitality environments.